A project by mybow GmbH to promote authentic Chinese cuisine in Switzerland.
The China Foods Alliance®The "Pin" programme promotes and preserves authentic Chinese culinary traditions, strengthens cooperation between Chinese restaurants and local businesses, improves the quality and visibility of Chinese cuisine and promotes cultural exchange between China and Switzerland.
The China Foods Alliance® is the ambassador of Chinese food culture in Switzerland.
- Overcoming cultural barriers and improving understanding of the respective cultures
- Building business relationships between Chinese restaurants and local suppliers and access to fresh, local produce
- Creating market access for manufacturers from the catering industry to the respective markets
- Mediation of Knowledge and insights into the Chinese food culture
- Improvement of the public perception of Chinese food culture
- Creation of new Business opportunities
- Promotion of the culinary variety in Switzerland
René Bachmann
Founder & Owner
rene.bachmann@mybow.ch
LinkedInRené Bachmann is an experienced brand consultant with many years of expertise in the fields of marketing, communication and project development. With his analytical clarity and holistic understanding of brands, he helps companies to translate creative ideas into marketable concepts.
As the founder of mybow Brand Consulting in Lucerne, he supports small and medium-sized companies - particularly in the catering and food industry - in the development, implementation and positioning of their brands. His focus is on structured planning, cultural sensitivity and putting people at the centre of brand work.
In collaboration with Susan Wang, he co-developed the China Foods Alliance, which resulted in the China Foods Guide - an editorial project dedicated to China's eight major regional cuisines and portraits of Chinese restaurants in German-speaking countries.
Wang Wei (Susan)
Initiator & Executive Manager
susan.wang@mybow.ch
LinkedInSusan Wang is a seasoned brand strategist with over 20 years of professional experience in marketing, luxury and hospitality. With her intercultural expertise and deep understanding of brand management, she combines creative ideas with strategic clarity.
As Marketing Manager at mybow Brand Consulting in Lucerne, she advises restaurants, food brands and catering concepts - particularly those with an Asian or Chinese background - on positioning, brand development and visual communication.
One of Susan Wang's particular concerns is the authentic communication of Chinese food culture in Europe. In this context, she developed the idea of the China Foods Alliance, which gave rise to the China Foods Guide - an editorial project dedicated to the eight major regional cuisines of China and portraying Chinese restaurants in German-speaking countries.
