Promoting authentic Chinese cuisine in Switzerland – and building culinary bridges between China and Switzerland.
A project by mybow GmbH to promote authentic Chinese cuisine in Switzerland.
The China Foods Alliance®, also known as „Pin“, promotes and preserves authentic Chinese culinary traditions, strengthens cooperation between Chinese restaurants and local businesses, improves the quality and visibility of Chinese cuisine, and fosters cultural exchange between China and Switzerland.
The China Foods Alliance® is an ambassador for Chinese culinary culture in Switzerland.
We bring together gastronomy, culture and business, and create new opportunities for exchange between Switzerland and China.
Overcoming cultural barriers and improving mutual understanding of each other’s cultures.
Establishing business relationships between Chinese restaurants and local suppliers, as well as access to fresh, local produce.
Creating market access for manufacturers and catering businesses in the relevant markets.
To impart knowledge, change perceptions and forge new connections between people, businesses and culinary cultures.
Sharing knowledge and insights into Chinese food culture.
Improving public perception of Chinese food culture.
Creating new business opportunities between companies in Switzerland and China.
Promoting culinary diversity and authentic Chinese cuisine in Switzerland.
Behind the China Foods Alliance are people with many years’ experience in brand development, communication and intercultural exchange between China and Switzerland.
René Bachmann is an experienced brand consultant with many years’ expertise in the fields of marketing, communications and project development. With his analytical clarity and his holistic understanding of branding, he supports companies in translating creative ideas into marketable concepts.
As the founder of mybow Brand Consulting in Lucerne, he supports small and medium-sized enterprises – particularly those in the hospitality and food sectors – in the development, implementation and positioning of their brands. His focus lies on structured planning, cultural sensitivity and placing people at the heart of brand development.
In collaboration with Susan Wang, he helped develop the China Foods Alliance, which gave rise, among other things, to the China Foods Guide – an editorial project dedicated to the eight major regional cuisines of China and profiling Chinese restaurants in German-speaking countries.
Susan Wang is an experienced brand strategist with over 20 years’ professional experience in the fields of marketing, luxury and hospitality. Drawing on her intercultural expertise and her deep understanding of brand management, she combines creative ideas with strategic clarity.
As Marketing Manager at mybow Brand Consulting in Lucerne, she advises restaurants, food brands and catering concepts – particularly those with an Asian or Chinese background – on positioning, brand development and visual communication.
One of Susan Wang’s particular passions is promoting an authentic understanding of Chinese culinary culture across Europe. It was in this context that she developed the idea for the China Foods Alliance, which , amongst other things, the China Foods Guide – an editorial project dedicated to the eight major regional cuisines of China and profiling Chinese restaurants in German-speaking regions.