The return of Li Ziqi: a cultural icon of Chinese cuisine and tradition

Yuan Gössi, 21 November 2024

After three years of silence, Li Ziqi (李子柒), one of China's most popular influencers, has returned to the public eye and reawakened the admiration of millions worldwide. Known for her stunning videos showcasing the beauty of traditional Chinese life, Li Ziqi is more than just a social media influencer - she is an ambassador of Chinese culture and cookery, much loved by audiences at home and abroad.
Li Ziqi (李子柒) is one of China's most popular influencers

Who is Li Ziqi?

Li Ziqi, whose real name is Li Jiajia, first became known for her impressive short videos in which she combines traditional Chinese cuisine, handicrafts and rural life. Her journey began in 2016, and she quickly gained worldwide fame through her Tiktok channel and other social media platforms. With her calm demeanour and unrivalled craftsmanship, Li Ziqi introduced viewers to the rich heritage of Chinese cuisine and rural culture.
Their content goes beyond recipes and instructions. Each video is a masterful visual story that meticulously captures the essence of Chinese traditions, from brewing soya sauce to making bamboo furniture. Her artistry and authenticity have earned her the title of "Ambassador of Chinese Culture". Her fans appreciate her for bringing old traditions to life in a fast-paced, modern world.
Li Ziqi's real name is Li Jiajia

Their global influence

Li Ziqi's influence goes beyond borders. Her YouTube channel, which has millions of subscribers, has become a window into China for the international community. Viewers from all over the world are fascinated by her ability to create everything from farming tools to delicious dishes using simple, natural means. Her videos are often described as a form of escapism, transporting viewers to a tranquil world characterised by the warmth of tradition and the simplicity of rural life.
In addition to her cultural contributions, Li Ziqi has played a significant role in promoting Chinese cuisine on the global stage. Dishes such as hand-pulled noodles, traditional pastries and pickled vegetables take centre stage in her videos, showcasing the depth and diversity of Chinese cooking.
Her YouTube channel has become a window into China for the international community

Suddenly disappeared

In 2021, at the height of her fame, Li Ziqi stopped updating her social media accounts. Fans speculated about her long absence, which was later attributed to legal disputes with her management company. Despite her silence, her influence and videos continued to garner love and admiration, cementing her legacy as a cultural icon.

Your long-awaited return

Now, after three years, Li Ziqi is back, and her return has sparked great enthusiasm among her followers. Her reappearance not only confirms her role as a cultural ambassador, but also opens up new opportunities for her to share the beauty of Chinese traditions with the world.
After three years, Li Ziqi is back

Why Li Ziqi is important

Li Ziqi's work is a tribute to Chinese heritage. In a rapidly globalising world, her content is a reminder of the importance of preserving and passing on cultural traditions. She has bridged the gap between China and the world by promoting the understanding and appreciation of Chinese food, handicrafts and rural life.

A look into the future

As Li Ziqi returns to the spotlight, her fans are eagerly waiting to see what she has in store. Whether it's new culinary creations, traditional crafts or insights into her quiet lifestyle, her return is a welcome chapter in the continuing story of how Chinese culture can captivate the world.
Welcome back, Li Ziqi. Your artistry and commitment to Chinese culture have been greatly missed, and we are excited to see what new stories you will share with us.

Li Ziqi's Youtube: youtube.com/@cnliziqi
Li Ziqi's TikTok: tiktok.com/@cnliziqi
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