A project by mybow GmbH to promote authentic Chinese cuisine in Switzerland.
The China Foods Alliance®The "Pin" programme promotes and preserves authentic Chinese culinary traditions, strengthens cooperation between Chinese restaurants and local businesses, improves the quality and visibility of Chinese cuisine and promotes cultural exchange between China and Switzerland.
The China Foods Alliance® is the ambassador of Chinese food culture.
- Overcoming cultural barriers and improving understanding of the respective cultures
- Building business relationships between Chinese restaurants and local suppliers and access to fresh, local produce
- Creating market access for manufacturers from the catering industry to the respective markets
- Mediation of Knowledge and insights into the Chinese food culture
- Improvement of the public perception of Chinese food culture
- Creation of new Business opportunities
- Promotion of the culinary variety in Switzerland
mybow is responsible for:
- Idea and business development
- Brand development & design
- Web presence & e-commerce
- Content Creation & Editing
- Community communication
- Project management & strategic support
