China Foods Alliance - We build culinary bridges.

We at mybow® realise projects with substance - brands, platforms and events that tell stories and inspire with culinary delights. Our focus is on gastronomy, food start-ups and cultural bridge builders. Here we show what holistic brand development looks like in practice.

The China Foods Alliance®The "Pin" programme promotes and preserves authentic Chinese culinary traditions, strengthens cooperation between Chinese restaurants and local businesses, improves the quality and visibility of Chinese cuisine and promotes cultural exchange between China and Switzerland.

The China Foods Alliance®is the ambassador of Chinese food culture.

- Overcoming cultural barriers and improving understanding of the respective cultures
- Building business relationships between Chinese restaurants and local suppliers and access to fresh, local produce
- Creating market access for manufacturers from the catering industry to the respective markets

- Mediation of Knowledge and insights into the Chinese food culture
- Improvement of the public perception of Chinese food culture
- Creation of new Business opportunities
- Promotion of the culinary variety in Switzerland

- Idea and business development

- Brand development & design
- Web presence & e-commerce
- Content Creation & Editing
- Community communication
- Project management & strategic support